Fulham Football Club Appoints PHAR for Stadium Development Analysis

PHAR has been appointed by Fulham Football Club to undertake an analysis of the sponsorship potential of their new stadium development, Fulham Pier.

Currently under construction, Fulham’s previous Riverside Stand at Craven Cottage is making way for a new, state-of-the-art, leisure and entertainment development overlooking the River Thames.

In addition to increased seating capacity in the new stand, Fulham Pier will be a year-round destination including fine dining restaurants, a food hall, entertainment and events venue, conferencing facilities, a boutique hotel, gym, spa, and rooftop terrace and bar.

PHAR has been tasked with analysing the sponsorship potential of the development, from supplier partnerships through to full naming rights of the entire development.

Transport for London appoint PHAR to evaluate Santander Cycles sponsorship

Following a competitive tender process PHAR Partnerships has been appointed by Transport for London (TfL) to carry out a sponsorship evaluation of the capital’s cycle hire scheme.

The scheme, sponsored by Santander since 2015, is one of the largest and most successful in the world, with over 10 million hires in 2019, and over 400,000 members.

PHAR will undertake a comprehensive analysis of the value generated for Santander from the scheme’s multiple touchpoints, including assessment of the brand attributes and the social value associated with the scheme.

“It is now 5 years since Santander and TfL partnered up to deliver arguably the most successful bike share scheme in the world,” commented Harriet McDonald, Commercial Partnerships & Experiential Marketing Lead at TfL. “Much has changed in that time, and the scheme has gone from strength to strength, and so it is important for TfL to have a thorough and credible analysis of the sponsorship’s true value, as we move towards the completion of the original 7-year sponsorship term. Having worked with PHAR on a number of projects before we are well aware of the quality of their analysis and the intelligence of their marketplace insights and are very much looking forward to working with them again on this important sponsorship.”

Alastair Macdonald, PHAR’s Managing Director added: “Having also been working with Transport for Greater Manchester and Transport for West Midlands on their bike share sponsorships we are very aware of how important these schemes are to ensuring modern cities function efficiently whilst at the same time helping to tackle both climate change and public health and wellbeing. Already recognised as world class, London’s scheme is only going to get more important in the new situation we are in, as evidenced by the massive uplift in rides during the lockdown period. We are absolutely delighted to be working with Transport for London again on this high-profile and valuable sponsorship.”

PHAR Connect Lebara and British Swimming

British Swimming are delighted to announce Lebara as their Official Telecommunications Partner.

Founded in 2001, Lebara is one of Europe’s fastest-growing mobile companies. As pioneers in the industry, they take pride in providing value-led, reliable and relevant connected services to global citizens and create connections that define conversations across nations.

Now more than ever, in the midst of the global pandemic, Lebara stays relevant and committed to helping its customers stay connected with friends and family in the UK & around the world.

Initially joining up on a one-year partnership, British Swimming and Lebara are aligned by a spirit of community and high performance, as well as the aim and drive to make an impact on the international stage.

Speaking on the new partnership, British Swimming CEO Jack Buckner said: "Lebara's passion to connect people across the world feels extremely significant in the world today, and we are delighted to join British Swimming with them through this partnership.

"Across the aquatic sport disciplines, our athletes look to provide memorable moments of achievement at the highest level, moments that can be shared in by their teammates, staff and supporters. That value of sharing moments and staying connected is also clearly central to everything Lebara do."

Rajesh Dongre, Commercial Director, Lebara Mobile UK said: “Right now, it’s more important than ever to stay connected with those we love without worrying about cost or interruption to service. At Lebara, we are committed to providing our customers with SIM only plans that are good value and pocket friendly on a strong, dependable network with the highest quality of service.

"We are excited to partner with British Swimming, sharing their passion for excellence and community spirit.”

The deal was brokered by PHAR on behalf of their client Lebara. Marcus Wight, CEO, PHAR, commented on the deal: “Lebara is on an exciting journey to reposition its brand. A partnership with British Swimming gives them a great platform and content to tell their story”.

As part of the partnership, six British Swimming athletes - including Olympians and Paralympians - also teamed up with Lebara to share how they are staying connected during the current lockdown. Check out the video below...

PHAR features in European Sponsorship Association's 'Member Spotlight'

The Eurpean Sponsorship Association featured PHAR in their monthly ‘Member Spotlight’ feature this month. The article is an interview with PHAR CEO Marcus Wight, where he talks about the business and the areas that PHAR specialise in, as well as talking about some of the projects we’ve been involved with.

Click here to read the interview with Marcus in full.

TUBEMNL Hosts the Largest Moving Digital Exhibit in Celebration of National Arts Month

Metro Manila, Philippines --- no other celebration rivals Valentine’s Day in February like the celebration of National Arts Month.

The local art world is abuzz as soon as February hits 1. Artists and art enthusiasts look forward to annual event staples like Art Fair Philippines featuring and selling the best in modern and contemporary Philippine visual art, and Graphika Manila, a premier creativity conference flying in design and graphic design masters from all over the globe. Roam Makati and BGC streets and you’ll experience an extra boost of art displays, installations, and Arts Month ads spread throughout the metro. It’s an art affair to remember every year.

To celebrate alongside these Arts Month mainstays, TUBEMNL put up the largest moving digital exhibit in the country!

Via TUBE in-train screens and TUBEMNL social media platforms, we invited Filipinos to send in their visual works. We planned to put them up in batches on TUBE screens the whole month of February, but since we have received hundreds of entries, we’re extending the artwork display ‘til March. We’ve also pumped up arts and culture content from Ayala Museum which passengers can watch on TUBE while on their commute.

TUBEMNL’s Arts Month campaign generated organic engagement that is 26.41% higher than TUBEMNL’s monthly ave. engagement rate!

If the engagement rate for this campaign paints any picture, it would be that art and culture is a topic or interest that moves and speaks to the TUBE audience. Take a look at some select artworks below!