PHAR Partnerships Named Exclusive Sponsorship Sales Agency for 2024 SCC Rugby 7s

PHAR Partnerships has been appointed as the exclusive sponsorship sales agency for the Singapore Cricket Club Rugby 7s. The  prestigious tournament, set to take place from November 9th to 10th, 2024, is the second-oldest 7s tournament globally and a cornerstone event in the region.

This year's event marks the 75th edition, featuring teams from across three continents, including participants from Fiji, Monaco, New Zealand, Papua New Guinea, Malaysia, Singapore, and Australia.

Sponsorship opportunities include Title Sponsor, Official Ball Sponsor, Big Screen Advertising and more, offering event naming rights, bespoke on-ground activations, and various other entitlements.

With over 4,000 spectators in attendance last year and significant media reach, the SCC Rugby 7s offers unparalleled visibility and engagement opportunities. Brands can connect with affluent families and C-suite executives, further enhancing their market presence.

With extensive track records and expertise, PHAR can help brands to maximize exposure and engagement within this targeted audience.

For more information on these opportunities, contact Tom Hogg at tom.hogg@pharpartnerships.com.

Ultra Sakti Re-Launches Dynamic Campaign for "Fresh Care," "HOT in Cream," and "Madu TJ" in Collaboration with Indonesia AirAsia through PHAR Partnerships for the third time running.

Ultra Sakti, a leading Indonesian company known for its OTC pharmaceutical products, health supplements, and personal care items, has launched a campaign to promote its brands "Fresh Care," "HOT in Cream," and "Madu TJ" in collaboration with AirAsia through PHAR Partnerships. The campaign aims to maximize brand awareness for all three brands.

The fleet wide campaign will feature ads for both of Ultra Sakti's brands, targeting a captive audience in-flight with a dwell time of up to four hours. Fresh Care will be displayed on the overhead lockers of all 24 aircrafts, HOT in Cream in 12, and Madu TJ in the remaining 12. The planes will be on rotation across all their domestic hubs, as we as gaining coverage within all South East Asia destinations.

PHAR Partnerships, with its expertise in engaging travel audiences, played a crucial role in executing this campaign. Their understanding of the travel market allows them to create effective advertising strategies that resonate with passengers, ensuring Ultra Sakti’s campaign is both visible and impactful.

This collaboration demonstrates the potential of in-flight advertising to reach a broad audience and elevate brand presence. For future media partnerships and marketing collaborations, contact Bambang Parikesit at bambang.parikesit@pharpartnerships.com.

CCLEX & PHAR Join Forces

Medium Rare Content Agency and PHAR Partnerships Launch New Commercial Sponsorship Brand 17Hands

Medium Rare Content Agency today announced it has joined forces with commercial sponsorship specialists PHAR Partnerships to launch a new commercial sponsorship brand 17Hands.

17Hands combines Medium Rare Content Agency’s expertise in creating brand stories and commercialising content with PHAR’s global footprint and proven ability to maximise sponsorship opportunities.

Head of 17Hands at Medium Rare Content Agency Chris Joy said they are focused on verticals that are often underutilised commercially including the transport, leisure, retail, mobility and education sectors. 

“This is not just about sponsorship, it’s about transformation. We want to bring innovation and creativity to sectors that haven’t traditionally embraced sponsors. 17Hands is the bridge between untapped potential and brand opportunities,” he said.

PHAR Partnerships has been developing and implementing these new types of brand partnerships globally for the last 12 years with examples including the Santander London Bike Hire Scheme and the HSBC Rain Vortex at Jewel Changi Airport in Singapore.  

Head of 17Hands at PHAR Partnerships Simon Hawk said 17Hands offers rights holders new revenue streams, while brands who engage with rights holders stand to benefit from enhanced in-venue experiences, venue and product naming opportunities and themed packages.

“With 17Hands, we are encouraging businesses which are not in entertainment-focused sectors to think differently about their marketing. We are opening up a myriad of benefits and commercial opportunities in places where they never previously existed,” he said.

17Hands foundation client Beam has 2 million registered people using its 14,000 freely available e-scooters and e-bikes across Australia and New Zealand. Sponsorships provide brands with ways to use the Beam platform to communicate their sustainability, health and wellbeing and carbon offset credentials. 

Beam General Manager (ANZ) Tom Cooper said: “17Hands has enabled us to collaborate with like-minded brands, bringing a value-add to users of the Beam service, and enabling brands to connect with residents of the cities we operate in via exposure on Beam’s platform and vehicle network.”

17Hands has offices in Sydney, Melbourne, Adelaide and Auckland. For more information click here. 

Click here to access the original press release

Revitalizing the Commuter Experience at the Yamaha Monumento Station

On October 10, 2023, Yamaha Motor Philippines and Light Rail Manila Corporation (LRMC) once again joined forces to mark a momentous event—the introduction of Yamaha Mio Gear as a flagship brand at LRT-1 Yamaha Monumento Station in Caloocan City.

Yamaha and LRMC have forged a strong alliance to enhance the commute and overall service for LRT-1 riders. This collaboration extends to their long-standing partnership with PHAR, resulting in impactful advertising solutions for their campaigns. Together, they are committed not only to elevating the commuting experience but also maximizing engagement through strategic advertising endeavors.

Back in 2018, it was PHAR who spearheaded the naming rights deal, uniting LRMC and Yamaha Motor Philippines to rename the station as Yamaha Monumento. The selection of Monumento Station was strategic. Aside from the station having one of the highest ridership and foot traffic rates, Caloocan City is also known as the Motorcycle Capital.

The event also introduced the "Yamaha ToughFest" campaign, showcasing the new Mio Gear and urging commuters to embrace their toughness with Yamaha.

The gathering witnessed the presence of eminent personalities from Yamaha, including Hiroshi Koike, President of Yamaha Motors Philippines, and Shinsuke Iida, Sales & Marketing Director. Andrea Mellind C. Madrid, Head of Operations from LRMC, as well as PHAR’s very own Isabelle Paris, Tricia Sison, and Aiza Sanjuan also attended the spectacular event.

PHAR facilitated the station branding from wall stickering, ticket booth designs, side stairwell and risers, internal parapet, turnstiles, backlits, overhead panels, to hand grips, and train wraps. PHAR, in its expertise in strategic assets placement, played a pivotal role in making the Yamaha Monumento Station relaunch and Yamaha ToughFest campaign a reality. PHAR’s meticulous execution were fundamental, seamlessly integrating Yamaha's vision into the station's environment.

Looking to bring your brand to the spotlight? Reach out to us at marketing@pharpartnerships.com to know more.