Tourists around the world have limited information on the countries that they are travelling to for the first time. They usually research online via search engines on the information and knowledge of that particular country. To make traveling easier, the Yogyakarta Tourism Office has released the ‘Visiting Jogja’ App. It serves as an information portal showing various popular tourist destinations, events and many more so the tourists do not have to go through the hassle to scroll through different websites to find information on their destination. Through the app, tourists can even book accommodations and attraction tickets, saving them time on their searches and enabling them to enjoy and to have more fun during their well-deserved vacations!
With the intent of growing the user base for the app and to allow tourists to learn more about Yogyakarta through the app, the Yogyakarta Tourism Office has chosen to work with AirAsia through its exclusive media partner, PHAR Partnerships. To power this effort, Yogyakarta, Air Asia and PHAR launched a 3-month media campaign that ran from May 1, 2022 to August 1, 2022.
As part of the execution, PHAR worked closely with the Yogyakarta Tourism Office’s media agency (D & R) directly by placing ads related to the travel app on AirAsia’s airplane seat covers. AirAsia passengers could see these ads throughout their whole flight journey and allow them, too, to download the app right there and then.
PHAR, AirAsia’s exclusive media partner, has a vast experience and expertise in aviation customer engagement that can benefit brands to mount campaigns effectively and efficiently targeted towards the travel audience.
For future media partnership and marketing collaborations, contact us at bambang.parikesit@pharpartnerships.com or hari.sutanto@pharpartnerships.com.