PHAR Partnerships Wins Tender to Act as Consultancy Agency for Sentosa Development Corporation

We are delighted to announce that PHAR Partnerships has won the tender by the Sentosa Development Corporation (SDC) to act as their consultancy agency. This significant achievement involves providing our expertise and services to assist in designing, evaluating, and securing brand partnerships for four core assets on Sentosa Island: Sensoryscape, Sentosa Express and Shuttles, Roundabouts, and Beach Pavilions.

PHAR will provide consultancy services focused on asset valuation and the development of partnership packages and sales kits. Additionally, we will actively pitch these packages to the market to secure partners for Sentosa's assets.

This appointment is a testament to PHAR Partnerships’ expertise. By leveraging our experience, PHAR aims to enhance the commercial potential of Sentosa’s assets, ensuring sustainable growth and increased partnerships revenues.

Andrew Fraser, Global Head of Partnerships at PHAR Partnerships said: “We are excited to have been appointed by SDC to contribute to enhancing Sentosa as an iconic destination through brand partnerships’. Leveraging our experience and unparalleled expertise, we aim to unlock new opportunities and optimise the commercial potential of Sentosa’s key assets.”

PHAR is committed to delivering results and fostering a fruitful collaboration with SDC. This partnership marks a significant step forward in enhancing Sentosa’s appeal as a premier destination through strategic and innovative brand partnerships.

Indonesia Dinamika Media Showcases Belitung's Tourism Destinations on AirAsia’s OHL

Belitung Island, situated east of Sumatra, is renowned for its pristine beaches, including Tanjung Tinggi and Tanjung Kelayang. These beaches are adorned with rounded granite boulders, soft sand, and tranquil waters, creating a picturesque view for visitors. The island's largest town, Tanjung Pandan, showcases Dutch colonial architecture and boasts a vibrant harbor.

PHAR is delighted to announce a collaboration between Indonesia Dinamika Media and Belitung x AirAsia, bringing the beauty of Belitung Island to AirAsia's overhead lockers through captivating imageries. This partnership aims to promote three remarkable areas on Belitung Island, namely Geosit Gunung Lumut, Pulau Memporang, and Tebat Rasau.

Geosit Gunong Lumut’s moss-covered hills are perfect for hikers who enjoy a serene view. At the apex, they’re rewarded with a breathtaking, clear view of Belitung Island. Meanwhile, tourists who enjoy diving can explore Pulau Memporang as its ocean floors are adorned with gorgeous coral reefs and lively sea creatures. Additionally, the Tebat Rasau Geosite is a well-known spot filled with rasau plants and endemic fishes. For folks who simply enjoy sightseeing, they can also watch as local fishermen in action go about their day.

With the help of the popular film, “Laskar Pelangi” (Rainbow Troops), Belitung Island gained widespread recognition, putting the scenic island on the minds of tourists.

As travelers open the overhead lockers during their AirAsia flight, they will be greeted by stunning visuals showcasing Geosite Gunung Lumut, Gugusan Pulau Memporang, and Tebat Rasau.

With PHAR's expertise in engaging travel audiences and an extensive portfolio encompassing various airlines and airports, we empower brands and companies to effectively connect with their target audiences. To explore future media partnerships and marketing collaborations, reach out to us at hari.sutanto@pharpartnerships.com.

Universitas Muhammadiyah Malang NOW Onboard AirAsia’s Airplane Overhead Lockers!

Have you come across the vibrant advertisements of Universitas Muhammadiyah Malang (UMM)? They are now on AirAsia’s overhead compartments!

UMM has launched a 3-months media campaign with AirAsia through PHAR Partnerships to promote their university and increase their presence. The campaign has started in June and will end in August this year.

With the vibrant colours of UMM’s advertisements, it will capture the passengers’ attention whenever they pass by the overhead lockers or when they are loading their luggage.

PHAR’s experience in travel audience engagement and portfolio of numerous airlines and airports will help potential brands and companies to reach out effectively to their targeted audience.

For future media partnerships and marketing collaborations, contact us at hari.sutanto@pharpartnerships.com.

Careem Bike appoint PHAR as its exclusive partnership agency

PHAR Partnerships is thrilled to officially announce its appointment by Careem BIKE as its exclusive partnership agency. 

Careem BIKE, the first large-scale bike sharing initiative in the UAE, has a 15-year partnership with the Roads and Transport Authority (RTA) to improve liveability by providing a sustainable, eco-friendly and affordable mode of transport that fits into the wider public transport network. It currently has 175 stations and 1,750 E-Bikes in Dubai, 25 stations and 325 E-Bikes in Abu Dhabi, which will increase to 65 stations and 700 E-Bikes this year. Aside from these two cities, Careem is also preparing to initiate the bikeshare scheme in Saudi Arabia.

As their exclusive partnership agency, PHAR has launched the Careem Bikeshare Partnership Programme (CBPP) with the aim to partner with companies that desire to align their goals with the UAE’s vision to provide environmentally-friendly transport alternatives and a sustainable future.   

Sami Amin, Senior Director of Operations at Careem BIKE said: “Careem BIKE has grown into the leading bike-share scheme in the region and is trusted by hundreds of thousands of customers in the UAE who enjoy being part of a healthier, more environmentally-friendly community. Our recent expansion to Saudi Arabia will enable us to bring micro-mobility to the holy city of Medinah. We’re excited to find a new sponsorship partner that shares our vision for delivering convenient and accessible micro mobility solutions in support of a sustainable future.’’

Marcus Wight, CEO PHAR Partnerships, said: “PHAR has become the leading global consultancy for creating brand partnership programmes for sustainable forms of transport. We believe passionately that brands want to show their long term commitment to making cities better places to live, work or visit  and Careem are the best possible partner to offer brands a platform to showcase their story and demonstrate their actions towards creating a healthier and more sustainable future.”  

To learn more about the Careem Bikeshare Partnership Programme or explore opportunities with PHAR, contact us andrew.fraser@pharpartnerships.com

Unlock Your Brand's Potential with Warner Brothers Discovery and PHAR Partnerships to Reach Any Audience

We are thrilled to announce that PHAR Partnerships has become Warner Brothers Discovery’s new exclusive advertising sales representative in the Philippines as of January 1, 2023.  

As Warner Brothers Discovery's media representative, we are ready to offer your brand the opportunity to reach your desired market through their top channels, including Cartoon Network, Warner TV, Boomerang, Discovery, TLC, Animal Planet, AFN, HGTV, Food Network and Travel Channel. 

Warner Brothers Discovery brings an extensive range of content, from entertainment to lifestyle, infotainment, and family & kids. With its mission to power people's passions, Warner Brothers Discovery offers a diversified and complete range of content that is sure to engage your target audience. 

At PHAR, we know the importance of reaching your consumers effectively. Our partnership with Warner Brothers Discovery allows us to provide your brand with comprehensive advertising solutions that cater to your specific needs.  

Partnering with PHAR x Warner Brothers Discovery means discovering new heights and expanding your reach. Let us help you power your brand and achieve your goals.  

Send us a message at marketing@pharpartnerships.com to learn more about our advertising solutions and how we can elevate your brand through our partnership with Warner Brothers Discovery.