Transport for London (TfL)

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It all started when…

Since 2012, PHAR has undertaken a number of analysis and consultancy projects for TfL – in particular applying our expertise in sponsorship evaluation to identify what various TfL assets are worth to brands as sponsorship opportunities.

Projects include evaluation of the Cycle Hire Scheme sponsorship (currently sponsored by Santander) and creating a methodology for identifying the value of naming rights for TfL’s stations.