Chek Hup Coffee Sold More than 3500 Cups of Coffee through An Integrated Marketing Campaign with AirAsia

AirAsia Malaysia has launched an integrated marketing campaign with Chek Hup through its exclusive media partner, PHAR Partnerships.  

Chek Hup executes the “Vacation in a cup” campaign on AirAsia media channels that include in-flight menu on AirAsia’s in-flight Wi-Fi platform, in-flight announcements, meal tray backs, and a corporate social responsibility (CSR) campaign. The marketing campaign is achieving great results which has helped sell more than 3,500 cups of coffee across both variants. 

Sean Ter, CEO of AirAsia Media group said “Our offering drives business results as opposed to vanity KPIs for our advertising partners. We want to provide measurable business outcome for our partners. AirAsia Media Group is fortunate in that with its unique offering which includes online and offline media as well as its first-party audience solution, it does not have a direct competitor to pitch against”. 

You can have the opportunity to do an integrated marketing campaign or media partnership with AirAsia too! Reach out to info@pharpartnerships.com if you are interested. We are looking forward to work with you! 

Thai AirAsia’s First Coffee Partnership with Arabus Coffee

Thailand AirAsia embarked on their first coffee partnership journey with Arabus coffee through its exclusive media partner, PHAR Partnerships, to launch a marketing campaign in early 2022.   

PHAR and Thailand AirAsia are very excited with this first ever coffee partnership campaign that has accompanied the whole journey of a traveller with various customer touchpoints, highlighting the Thai Arabica coffee. The Thai Coffee maker will be executing the campaign visuals on AirAsia’s digital ecosystem, promoting their premium coffee products while looking to drive sales on board, and having placements on AirAsia’s inflight Wi-Fi connectivity and meal tray backs. To bring this partnership alive, they have also embarked on a half livery branding with AirAsia. 

PHAR’s experiences in long-term partnerships and having worked on similar projects such as Chek Hup in Malaysia help brands connect together effectively while building awareness efficiently and driving sales to reach the maximum return on investment (ROI). 

Do you want to have an integrated campaign to connect with your consumers? You can reach out to us at info@pharpartnerships.com for marketing campaigns or media partnership opportunities! 

PHAR & Unilever ink deal to execute the first ever Vaseline Campaign at Changi airport

Unilever launched their brand new Vaseline campaign at Changi Airport, which marked the first collaboration between PHAR and Unilever.

Vaseline launched a new lip balm product with “I’m welcomed wherever I go” campaign tagline. The campaign aims to show how anyone can apply Vaseline lip balm anywhere they go. Changi airport, then, is chosen as a part of marketing strategy to amplify the message.

PHAR Appointed by Anywheel Singapore to run Partnership Consulting Assignment

On March 1st, 2022, PHAR (Singapore) Partnerships and Anywheel Singapore, a bike sharing operator in Singapore, completed the signing of their consultancy agreement.

The scope of consultancy services for Anywheel Singapore includes benchmarking similar or comparable bike hire programs around the globe, deploying PHAR’s own proprietary evaluation sponsorship tools to analyze the value of potential partnerships, as well as developing a ‘ready for market’ sponsorship sales package, which is scheduled to be released to the market in H2 2022.

PHAR (Singapore) shall bring in their own globally experienced team, who is behind the success of well-established micro-mobility programs including London’s Santander bike hire scheme and OVO bike in Cardiff.

PHAR works with Sydney Airport to develop long-term brand partnerships

PHAR Partnerships has been appointed by Sydney International Airport (SYD) to develop long term brand marketing partnerships and explore additional solutions to enhance the passenger experience at the airport.

During the initial 6-month consultancy engagement, PHAR will review the airport estate and identify marketing assets which will help brands tell an engaging story to their customers who pass through SYD. PHAR will use their proprietary, market-leading sponsorship analysis tools to calculate asset values and create a partnership framework for the partnership programme.

Andrew Fraser, Head of Partnerships Asia commented, “Being appointed by Sydney Airport is very exciting for PHAR. In this fast-changing media environment, we truly believe that global blue-chip brands will benefit hugely from these long-term brand partnerships as there is often a very close synergy between what brands and airports are looking to achieve. This can, crucially, have a positive impact on the experience of passengers and customers at the airport. Sydney Airport is very forward thinking in their approach to the continual improvements they can offer their customers and so brands will naturally see Sydney Airport as a great platform to leverage their expertise.”

PHAR brings extensive global experience in creating long term brand partnerships, having worked on some global, high-profile projects such as Jewel Changi Singapore, Transport for London and the Santander Cycle Hire Scheme, and the first ever naming rights programme of a mass transport system in South East Asia with Prasarana in Kuala Lumpur.