Gateway@KLIA2: Kapal Api renewed 12-month contract with PHAR

With approx. 33 million visitors per year visiting Gateway@KLIA2 - the 12th busiest airport in the world - PHARs unique advertising solutions situated around the shopping mall concourse provided the ideal platform for Kapal Api to deliver on their objectives: to generate high-impact awareness and brand recall in Malaysia for 2020.

We ensured placements were tactically placed around the mall in order to provide Kapal Api optimum exposure to travellers from across the whole of Asia, as we targeted travellers at various different touch points throughout Gateway mall.

Orang Kampung launched their plane livery on AirAsia

AirAsia Berhad and Orang Kampung Corporation (M) Sdn Bhd announced a media partnership with the launch of Orang Kampung Group of Companies (OK Group) plane livery on AirAsia’s A320 aircraft in Malaysia on the 21 November 2019.

The objective of this collaboration is to expand OK Groups multidisciplinary business to regional markets and to effectively increase the value of OK brand domestically and internationally.

As well as the plane livery, OK Group have also installed a selection of the group's product brands, with Images of Longjack, Kacip Fatima and few others placed on the overhead lockers and meal tray backs of the aircraft to compliment the eye-catching livery imagery.

PHAR Paves the Way to AC Infra and FWD Expressway Partnership Program

MANILA, Philippines — FWD Life Philippines (FWD Insurance), part of pan-Asian FWD Group and AC Infrastructure Holdings Corp., a fully-owned subsidiary of Ayala Corporation, has announced its Expressway Sponsorship Program which unveils the newly renamed FWD-Muntinlupa-Cavite Expressway (MCX) last December 7, 2019.

PHAR Partnerships was appointed by AC Infra earlier this year to conceptualize the commercial and marketing framework for the partnership opportunity.

“While we have been heavily involved with operators of airports, mass transit and airlines in the region, this is our first expressway project. Bringing two blue chip companies like FWD and AC Infra together in a first of its kind sponsorship program has been a wonderful experience, and a testimony to innovative marketing in the transit eco-system.” says Prem Bhatia, Managing Director of PHAR

Peter Grimes, President and CEO of FWD Insurance, said, “This is an exciting new venture for FWD and we’re proud to pioneer a program that has not previously been done by a Philippine insurer. We’re grateful to PHAR Philippines and MCX to have the opportunity presented to us initially.  It’s been an enjoyable journey over the last nine months working with all the teams to collaborate on this partnership opportunity and we’re excited about the possibilities of this partnership developing over the coming years.”

“We are very excited about this partnership with FWD. This posts a lot of opportunity for us to move forward with our goal of improving Filipinos’ lives. FWD-MCX can now work hand in hand in growing not just our businesses but also the neighboring communities of our expressway”, says Noel Kintanar, COO of AC Infra and President of MCX Tollway Inc.

The FWD-MCX serves as a crucial artery between Muntinlupa and Cavite – connecting the South Luzon Expressway (SLEX) to Daang Hari, Cavite and regularly serving thousands of motorists and commuters. With this newly signed agreement, the first of its kind for a Philippine insurer, FWD Insurance seeks to elevate the expressway as a symbol of the nation’s “road to progress.”

Used by more than one million cars a month, the FWD-MCX has shortened what was once a 20-minute drive from Daang Hari road to SLEX to only a three-minute journey.

Read more through this link.

A Cycling and Walking Network for Greater Manchester

PHAR has been appointed to advise Transport for Greater Manchester on the sponsorship opportunity represented by the ambitious Made To Move programme.

Made to Move is a 15-step plan to transform Greater Manchester into one of the best places in the world to walk and cycle, making active travel easy, attractive and safe.  The vision of Olympic gold medallist Chris Boardman following his appointment by Mayor Andy Burnham as Greater Manchester’s first Cycling and Walking Commissioner, the programme proposes a 10-year £1.5 billion infrastructure fund to create world class streets for walking and build one of the world’s best cycle networks. 

Flagship elements of the programme include introduction of an extensive cycle hire scheme and the creation of the Bee Network, an 1,800 mile network of walking and cycling routes with safe junctions across major roads.

PHAR’s report examines the assets with the strongest sponsorship potential, and advises how the opportunities and related rights and benefits can be structured into a deliverable commercial framework.

EPCR campaign goes live in Marseille

PHAR’s media arm We Are PHAR has been appointed by European Professional Club Rugby (EPCR) to lead on marketing initiatives around its competitions The Heineken Champions Cup and Challenge Cup for the fourth consecutive season.

The campaign will involve OOH media predominantly in the French market as well as paid social, influencer marketing, print and digital partnerships.

OOH sites were launched in Marseille and five other French cities in October across rail stations reaching affluent consumers with high dwell time.

(Click right for more images)